Wet n Wild Photo Focus Foundation/Matte-Soft Beige
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$8 $13
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Wet n Wild Photo Focus Foundation/Matte-
Soft Beige
Your skin, only better. Wet n Wild s new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.
Clear Blue Sunlit Sky
Outdoors PM
Indoors PM
Electronic Flash
Fluorescent Light
Bathroom Light
Nightclub Light
A panel of women were tested in a controlled environment simulating seven different lighting scenarios, with professionally-applied concealer, foundation and/or powder, and took their own selfies with iPhone 6S and/or Samsung Galaxy smartphones. The majority of study participants said that the resulting picture was ‘no flashback’ or ‘flawless’ or ‘perfect’.
‘Flashback’ occurs when white particles in face makeup reflect light released by flash photography, creating a white cast in photos; eliminating these particles combats that flashback.
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